Bridging the Generation Gap – Part 2: The New Executive Contract

In our last article, we asked: beyond the hype, which new gen* characteristics deserve special attention? Now we examine new gen career expectations, and hiring strategies to identify the Leaders for What’s Next. This 3-part series is based on in-depth interviews with senior Amrop Partners from Northern and Central Europe, Asia, North and South America. 

*Gen Z: 20-26 | Young Millennials: 27-34 | Old Millennials: 35-42 | Gen X: 43-60 

Generation Gap Part 2

New Avenues

Zepto, the ultra–fast grocery delivery startup from India, was launched in 2021 by Aadit Palicha and Kaivalya Vohra, two 19-year-old Stanford students. It reached unicorn status in its first year. By 2025, it was valued at $7 billion.1 

Melanie Perkins, co-founder of online design platform Canva, was in her mid-20s when she launched the concept in 2013. Within five years, aged 30, she was hailed as one of tech’s youngest female CEOs.2 In 2025, the two co-founders launched an employee share sale, valuing the company at $42 billion.3 

In his mid-30s, Muhannad Al Salhi is CEO of real-estate multinational Engel & Völkers, in Italy. He first came to public notice as a finalist in the Italian version of The Apprentice in 2013, and five years later entered the London industry.4 

Bridging the Generation Gap - Part 2

Social media, AI, financial crises, political volatility, climate change. A global pandemic that fractured the path from campus to career. 

This is the world that shaped the next generation of talent. They're entering your organisation with different expectations. Are you ready for that conversation? 

5 reasons why

  1. Meaning: 8 out of 10 Gen Zs and millennials say purpose is important for job satisfaction, wellbeing and loyalty, according to Deloitte.5 They will likely reject organizations that misalign. In another recent study from Adobe (US), 78% of Gen Zs emphasized the connection with company values.6 
  2. Money: In 2024, a global Amrop study, 'The Meaning of Work,' compared the views of Gen Z and millennials with Gen X. 7 Even if financial success and wealth were less important for the next gen than health and wellness or family, they rated material factors higher than Gen X. Deloitte found that 6 out of 10 Gen Zs and millennials were living “paycheck-to-paycheck.” 
  3. Learning: New gen members seek rapid growth. According to Adobe, 48% of Gen Z want more training on hard skills, 33% on soft skills. And Deloitte found that beyond work/life balance, learning and development opportunities sat next to pay as the top three attractors for Gen Z and millennials.
  4. Freedom: Start-ups are a tempting alternative employment option. Amrop found a strong appetite for building entrepreneurial ventures across age groups. Flexibility is the main influencer on the current employment choices of just over 20% of all cohorts – including Gen Z and millennials. Around 4 out of 10 new gens will likely have a side job, say Deloitte.
  5. Leadership: Amrop found that Gen Z shows the strongest interest of all generations in climbing the ladder. Around a third of Gen Z and millennials are willing to work overtime to move up, versus 26% of Gen X. The Adobe study found that 70% of Gen Z are eager to grow into the C-suite.  

1 – Motivators

Meaning: Why do you get up in the morning? For the next generation, a ‘true north’ will be more vital than ever. Not only does an individual purpose directly serve the firm’s business interests and reputation, it boosts resilience and boundary-setting. 8 out of 10 Gen Zs and millennials told Deloitte that purpose is important for their job satisfaction, wellbeing and loyalty. And they’ll reject organizations who misalign with their beliefs. Adobe in the US found that 78% of Gen Zs want to connect with company values. And around half of early career starters want to work for a socially aware company. “You win them with purpose,” confirms İrem Yüksel, Managing Partner of Amrop Türkiye and the CIS. 

Money: But ideals don’t pay the rent. Alongside the quest for meaning (and contrary to popular mythology), fair compensation is vital for the next gen – especially in today’s tough economic environment. The need is reinforced by the glowing stories of young billionaires streaming into social media feeds. And, as we reported, many can no longer justify expensive university courses. The Amrop study found that even if material enrichment was less important for the next gen than health and wellness or family, they did place higher importance on them than Gen X. Deloitte found that around a third of Gen Zs and millennials are financially insecure. The cost of living remains - by far - their top concern over other factors like climate change. “In the past, corporate life offered more compensation," says İrem Yüksel. “But now, Gen Z work hard just to survive.” 

Learning: New gen members want to grow – rapidly. “Their learning path is faster,” says Marko Mlakar, Managing Partner of Amrop Adria. “What will you do to develop my skills? What opportunities will I have once I demonstrate results?” “Their learning velocity has come through nicely,” agrees Tarunesh Madan, Co-Managing Partner of Amrop India. “Leaders should give the new gen the opportunity to learn what they want - or what they don’t want. They’ll see other cultures, and if they come back, they’ll be more permanent,” says İrem Yüksel.  

Freedom and entrepreneurship: Far from driving people towards a monthly paycheck, financial pressure is having the opposite effect on many. “They don’t necessarily want to work 20 years to reach the Csuite,” says İrem Yüksel. “Corporate life feels too oldschool.” “They are unwilling to play company politics,” adds Marko Mlakar. 

In 2014, a global study by Amrop and IMD8  found that mid-caps offered higher levels of freedom, connectivity and C-suite stewardship than larger rivals. But today, they are competing with VCfunded startups. Firms that survive their first years offer seductive benefits, says Mansour Abdulghaffar, Managing Partner of Amrop in Saudi Arabia: “life-changing stock options, and a dynamic culture.” Moreover: “Rising costs mean life will only get harder. Many want side hustles. Career development and job design will need to reflect this.” 

Across age groups, the 2024 Amrop study also found a strong appetite for building entrepreneurial ventures outside corporate tramlines. “Entrepreneurial ideas offer purpose and the possibility of wealth - much faster,” confirms İrem Yüksel. “They perceive that in corporate life they will work hard and still not save.” 

Whatever the reasons, job churn will rise. Tarunesh Madan sees even successful young corporate professionals on the move: “Mid-career, they have started off on their own.” 

"They don’t necessarily want to work 20 years to reach the C‑suite. Corporate life feels too old‑school."

Career options

Information access and fewer anchors like home ownership make it easier for new gens to switch jobs. “The playing field is now more level between employer and employee. If it’s not working out, they’re happy to move on.” Today, “It’s okay” is not enough. Tarunesh Madan sees this as an opportunity for hiring organizations to channel new gen free-thinking and open-mindedness.  

İrem Yüksel agrees the the future of work will resemble “not a vertical career ladder, but more horizontal, rotational paths, extra tasks, or intrapreneurial opportunities. Or working for an additional organization.” She admits that it won’t be simple. “It’s also fiscally complicated. Still, it’s a good way to keep organizations lean.”  

But this mustn’t slip into role ambiguity, warns Tarunesh Madan – upfront clarity and comfort about a role’s modus operandi, priorities and career opportunities “the engagement drops significantly.” “Career design needs genuine systemic change, says İrem Yüksel. “Otherwise, in 10 years, we won’t have any leaders or managers.” 

Leadership aspirations

Does the new gen even want corporate leadership roles? Amrop’s research found that Gen Z shows the strongest interest. Adobe confirmed that 70% of Gen Z are eyeing the C-suite. And 50% ranked “no clear path to promotion” as a top reason to quit. 

But are they able? Anna Bonde, Managing Partner of Amrop in Sweden: “With age and experience, you realize that you will always keep learning as a leader. But when we interview these newcomers, they are generally very confident. They haven’t been challenged as leaders yet.”  

Jeff Rosin, Managing Partner of Amrop Rosin in Canada, observes some new gen members thinking they should rise faster their predecessors. “Whilst there is some merit to that, there is no substitute for the experience that builds credibility, gravitas and perspective.” For Mansour Abdulghaffar, social media and AI amplify those expectations. “What used to take days now takes minutes. So, they ask: “Why have I been doing the same tasks for three years? I deserve a promotion.” 

2 – Hiring

Digital. Impatient. Wary. Dynamic. Freethinking and aspirational. In our previous article we surfaced some distinctive new gen characteristics, related to their unique development context. All have leadership potential, given the right talent strategies. How do the career expectations of new gen members play out in executive hiring? 

Deliberation and exploration 

Deliberation means crafting a hiring strategy upfront. Exploration means uncovering the true facets of each individual. This combination means checking the candidate’s deepest motivations and alignment with the organization. The evidence suggests that each generation has salient preferences, (linear vs, portfolio careers, slow and steady trajectories vs. fast-tracking). But each candidate must be objectively evaluated: not as a generational symbol or a stereotype, but as an individual. New gens also risk stereotyping themselves, curating their online image (often using a normative AI). Executive search practitioners must rigorously blend in-depth live interviewing and psychometric testing. As Mansour Abdulghaffar puts it: “When you hire someone at a mid- or large cap, you’re not just filling today’s seat. You’re assessing whether this person can be a future leader." 

Deliberation 

Clarisa Vittone is Managing Partner of Amrop in Argentina. “We integrate the new gen into every project: search assignments, onboarding, and development programs. So, when a client asks us to address this generation, we are ready.” She asks: “How do I want a candidate to leave an interview?” They should feel inspired, stimulated, heard. Even if they don’t get what they want, they should understand why.” 

Anna Bonde insists on robust search strategies. “First, assess your organization objectively. Sometimes clients describe the candidate persona they seek, but it fits who they want to be, not who they really are.” Defining the organization’s cultural realities, objectives, and the leadership profiles that fit the path require a cross-functional, strategic mindset. “The CEO must also be involved. It takes time, not a twoday workshop.” 

Clarisa Vittone asks leadership candidates what younger employees would say about them. “Usually they’ve never asked.” İrem Yüksel also wants organizations to resist speed. “Not a onehour interview and then a decision. Even when we know who will be a good fit, we sometimes spend 3-4 months on the process.” The candidate equally needs to assess their own fit. Jeff Rosin agrees. “If I see value in an exploration which will double my time with a candidate, I will do it. There's too much risk of an mis-hire by not doing the process justice.” 

Exploration 

A live deep dive will uncover the reality behind an online image. “It’s not easy to fake,” says İrem Yüksel. Jeff Rosin uses subjective and objective lenses. “My point of view on a candidate is based on meeting their peers in the market every day. I get a sense of their working experiences. These are table stakes. We pre-screen on those before I meet them. But when I'm interviewing, it's around all those other interesting nuances. This requires more contextual than traditional interviewing. Not only listening for what is said, but for what's not being said, interpreting and probing where need be. That's a subjective lens.” 

Psychometric assessments are objective lenses: “Pointers of where else you might want to probe.” Can the existing psychometric instruments deal with new gen minds? İrem Yüksel is confident. “We can see most of the relevant traits, including resilience and leadership style.” 

“Each tool tells a story, but you do need to look at people differently,” says Jeff Rosin. “Perhaps through that generational lens.” 

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Bridging the Generation Gap - Part 2: The New executive Contract

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References

¹ Reuters, (2025). ‘India's Zepto raises $450 million at $7 billion valuation amid quick commerce boom.’ October 16, 2025. 

² SimiCart (2025). ‘Gymshark Net Worth, Revenue and Business Model Analysis in 2025.’ (September 10, 2025). 

³ Gilchrist, K., (2020). ‘How a 32-year-old turned a high school yearbook idea into a $3.2 billion business.’ CNBC make it, Jan 8, 2020. 

⁴ Rosendar, Y., (2025). ‘Australian Billionaire Couple’s Canva Valued At $42 Billion In Employee Share Sale.’ Forbes, Aug 21, 2025. 

⁵ Leaders League, April 17, 2025 

⁶ Deloitte (2024) ‘Gen Z and Millennial Survey: Living and working with purpose in a transforming world.’ 22.000 respondents across 44 countries. 

⁷ Adobe (2023). ‘Future Workforce Study: What U.S. employers need to know about Gen Z in the workplace.’ 

⁸ Amrop (2024). 'The Meaning of Work: A Global Study.' 8,000 participants across 8 countries.